AP Legal exists to make the law feel less complicated and more human.
We believe good outcomes start with honesty and clear communication.
We take time to understand your goals, explain your options plainly, and make the process as smooth as possible. Our focus is on practical, forward-thinking advice that helps you make confident decisions, in both business and life.
As part of AP Group, we’re proud to be B Corp certified and carbon neutral, recognising our ongoing commitment to people and the planet. We also support youth-focused charities that help young Australians access education, housing and opportunity, because doing good work should do good for others, too.
At AP Legal, we’re fortunate to have a team of dedicated, knowledgeable, and approachable professionals who genuinely care about making a difference.
Rob founded AP Group in 2011 and leads the business with more than two decades of experience across professional services, franchising, and strategic leadership. He has held senior executive roles across large, multi-site organisations and brings a strong commercial and governance perspective to the Group.
Known for his strategic focus and collaborative leadership style, Rob is most proud of the culture built across AP Group and its legal, finance, and brokerage teams.
Outside of work, Rob enjoys improving his golf handicap and keeping up with his two energetic daughters.
Rohan brings almost 20 years’ experience across Victorian and Federal jurisdictions, advising businesses, families, and individuals with clarity and a practical, outcomes-driven approach. His work spans commercial and family law matters, including business sales, partnerships, trust and share structures, and estate planning.
He regularly appears as a solicitor advocate and is known for his calm, measured advice. Rohan also holds a PhD in Music Performance.
Outside of work, Rohan maintains a strong connection to music and the arts.
Walid advises clients on business transactions, contracts, leasing, and dispute matters, and is valued for his clear communication and practical approach. He supports clients through sales, purchases, negotiations, and compliance matters with steady professionalism.
His experience includes roles at Allens Linklaters, Monash Law Clinics, and Melbourne Legal Chambers, providing a strong foundation in commercial legal practice.
Outside of work, Walid enjoys tennis, following the NBA, supporting St Kilda, and an interest in supercars.
Stella is a recently admitted solicitor with more than 21 years’ experience across the banking and finance sectors, having held senior roles with ANZ, NAB, Commonwealth Bank, Equity Trustees, and Barclays in the UK. Her background spans regulatory compliance, risk and operations, complex credit matters, and working closely with legal teams on high-value transactions.
Known for her calm and considered approach, Stella is highly analytical and deeply client-focused. She holds a Juris Doctor and is admitted as a lawyer of the Supreme Court of Victoria.
Outside of work, Stella enjoys experimental cooking, reading, and listening to music.
Elizabeth provides essential support across AP Group, working closely with the legal, sales and finance teams to ensure processes run smoothly. Known for her organisation and adaptability, she helps keep work moving efficiently behind the scenes.
Her career has included international roles in the airline, publishing, and events industries, followed by six years in administration roles in Australia.
Outside of work, Elizabeth enjoys reading mystery novels, travelling, and spending time at the beach.
Kathy provides broad support across AP Group, assisting with legal operations, pharmacy sales, trust account management and finance applications. Her strong organisational skills and experience make her a trusted point of support across the business.
She joined AP Group in 2016 after long-term operations roles across a range of industries, where she developed expertise in systems and process improvement.
Outside of work, Kathy balances her role with family life and her puppy Lewy.
Dee has over 15 years’ experience developing marketing strategies across industries including sports, tourism, and fashion. Before joining AP Group, she was a creative director at a boutique marketing agency.
She holds a Master of Marketing with Distinction and has been published in Marketing Magazine, bringing a thoughtful and strategic approach to brand and communications.
Outside of work, Dee is an accomplished surfboat rower and enjoys staying active.
Phoenix has more than 18 years’ IT experience across Australia, Asia, and the USA, with expertise spanning IT infrastructure, CRM and ERP systems, web development, and process improvement. His work helps ensure AP Group operates efficiently and securely.
He has worked with organisations including Sony, Macquarie Group, Jetstar, and Fast Retailing Co., bringing strong technical depth to his role.
Away from work, Phoenix enjoys surfing and fishing.
Rob founded AP Group in 2011 and leads the business with more than two decades of experience across professional services, franchising, and strategic leadership. He has held senior executive roles across large, multi-site organisations and brings a strong commercial and governance perspective to the Group.
Known for his strategic focus and collaborative leadership style, Rob is most proud of the culture built across AP Group and its legal, finance, and brokerage teams.
Outside of work, Rob enjoys improving his golf handicap and keeping up with his two energetic daughters.
Rohan brings almost 20 years’ experience across Victorian and Federal jurisdictions, advising businesses, families, and individuals with clarity and a practical, outcomes-driven approach. His work spans commercial and family law matters, including business sales, partnerships, trust and share structures, and estate planning.
He regularly appears as a solicitor advocate and is known for his calm, measured advice. Rohan also holds a PhD in Music Performance.
Outside of work, Rohan maintains a strong connection to music and the arts.
Walid advises clients on business transactions, contracts, leasing, and dispute matters, and is valued for his clear communication and practical approach. He supports clients through sales, purchases, negotiations, and compliance matters with steady professionalism.
His experience includes roles at Allens Linklaters, Monash Law Clinics, and Melbourne Legal Chambers, providing a strong foundation in commercial legal practice.
Outside of work, Walid enjoys tennis, following the NBA, supporting St Kilda, and an interest in supercars.
Stella is a recently admitted solicitor with more than 21 years’ experience across the banking and finance sectors, having held senior roles with ANZ, NAB, Commonwealth Bank, Equity Trustees, and Barclays in the UK. Her background spans regulatory compliance, risk and operations, complex credit matters, and working closely with legal teams on high-value transactions.
Known for her calm and considered approach, Stella is highly analytical and deeply client-focused. She holds a Juris Doctor and is admitted as a lawyer of the Supreme Court of Victoria.
Outside of work, Stella enjoys experimental cooking, reading, and listening to music.
Elizabeth provides essential support across AP Group, working closely with the legal, sales and finance teams to ensure processes run smoothly. Known for her organisation and adaptability, she helps keep work moving efficiently behind the scenes.
Her career has included international roles in the airline, publishing, and events industries, followed by six years in administration roles in Australia.
Outside of work, Elizabeth enjoys reading mystery novels, travelling, and spending time at the beach.
Kathy provides broad support across AP Group, assisting with legal operations, pharmacy sales, trust account management and finance applications. Her strong organisational skills and experience make her a trusted point of support across the business.
She joined AP Group in 2016 after long-term operations roles across a range of industries, where she developed expertise in systems and process improvement.
Outside of work, Kathy balances her role with family life and her puppy Lewy.
Dee has over 15 years’ experience developing marketing strategies across industries including sports, tourism, and fashion. Before joining AP Group, she was a creative director at a boutique marketing agency.
She holds a Master of Marketing with Distinction and has been published in Marketing Magazine, bringing a thoughtful and strategic approach to brand and communications.
Outside of work, Dee is an accomplished surfboat rower and enjoys staying active.
Phoenix has more than 18 years’ IT experience across Australia, Asia, and the USA, with expertise spanning IT infrastructure, CRM and ERP systems, web development, and process improvement. His work helps ensure AP Group operates efficiently and securely.
He has worked with organisations including Sony, Macquarie Group, Jetstar, and Fast Retailing Co., bringing strong technical depth to his role.
Away from work, Phoenix enjoys surfing and fishing.
At AP Finance, we’re fortunate
to have a team of dedicated, knowledgeable, and approachable professionals who genuinely care about making a difference.
“The AP Legal team have been exceptional solicitors. Their expertise, attention to detail, and dedication to the job was outstanding. They explained complex legal matters clearly and showed genuine care for my well-being. I’m grateful for their guidance and highly recommend them for any legal needs.”
“The Team at AP Legal have been fantastic to work with, very professional, efficient, highly recommend them!”
“I highly recommended AP Legal. I sold one business and then bought another through AP legal. The good thing working with the team is that they are always responsive, and I can tell that they continue to push my project forward even though they are busy with other projects as well.”
“I am delighted to provide a glowing testimonial for the exceptional service I received from AP Legal. From start to finish, the team demonstrated the highest level of professionalism, expertise, and dedication to all of my matters.
Throughout the course of all my matters, AP Legal provided me with timely updates, ensuring that I was always well-informed about the progress being made. Their attention to detail and commitment to my best interests were truly commendable.”
“I recently engaged AP Legal for the purchase of a pharmacy in Melbourne. Without doubt, it was the most seamless purchase/sale I have ever had, so much so that I am using them again for another purchase. Not only do they provide excellent service. Their fees are very reasonable as well. I just wish I knew about them sooner. It would have saved me a lot of angst and expense.”
“The BMF Pharmacy Group has engaged AP Legal for close to a dozen times over the past 4 years. The services we have used have varied from legals required for both purchasing and selling pharmacies, retail leases overview and negotiations, partnership agreements, and invariably some personal matters that eventuate.
I have consistently found the team to be extremely professional and very accommodating to our needs, and always has our best interests front and centre. We will use AP Legal again.”
“On behalf of our Pharmacy Next group, we would like to thank AP Legal & AP Sales for their professional handling of our project. We are truly delighted with the successful outcome and eagerly anticipate collaborating with AP Group services in future negotiation projects.
Your strategic approach perfectly aligns with our goals, and we are confident that our continued partnership will yield positive results. Thank you once again for your professionalism and dedication. Your efforts are genuinely appreciated.”
“The AP Legal team have been exceptional solicitors. Their expertise, attention to detail, and dedication to the job was outstanding. They explained complex legal matters clearly and showed genuine care for my well-being. I’m grateful for their guidance and highly recommend them for any legal needs.”
“The Team at AP Legal have been fantastic to work with, very professional, efficient, highly recommend them!”
“I highly recommended AP Legal. I sold one business and then bought another through AP legal. The good thing working with the team is that they are always responsive, and I can tell that they continue to push my project forward even though they are busy with other projects as well.”
“I am delighted to provide a glowing testimonial for the exceptional service I received from AP Legal. From start to finish, the team demonstrated the highest level of professionalism, expertise, and dedication to all of my matters.
Throughout the course of all my matters, AP Legal provided me with timely updates, ensuring that I was always well-informed about the progress being made. Their attention to detail and commitment to my best interests were truly commendable.”
“I recently engaged AP Legal for the purchase of a pharmacy in Melbourne. Without doubt, it was the most seamless purchase/sale I have ever had, so much so that I am using them again for another purchase. Not only do they provide excellent service. Their fees are very reasonable as well. I just wish I knew about them sooner. It would have saved me a lot of angst and expense.”
“The BMF Pharmacy Group has engaged AP Legal for close to a dozen times over the past 4 years. The services we have used have varied from legals required for both purchasing and selling pharmacies, retail leases overview and negotiations, partnership agreements, and invariably some personal matters that eventuate.
I have consistently found the team to be extremely professional and very accommodating to our needs, and always has our best interests front and centre. We will use AP Legal again.”
“On behalf of our Pharmacy Next group, we would like to thank AP Legal & AP Sales for their professional handling of our project. We are truly delighted with the successful outcome and eagerly anticipate collaborating with AP Group services in future negotiation projects.
Your strategic approach perfectly aligns with our goals, and we are confident that our continued partnership will yield positive results. Thank you once again for your professionalism and dedication. Your efforts are genuinely appreciated.”